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by Imaginative Insights
The Brand Story, as a Design
As you enter through the front door, you're greeted with a custom-designed planter that depicts a growth curve, implying that when you work with Susan, this is what you can expect.
The room divider is crafted in hammered copper with flecks of gold leaf, connecting the visitor to a vision of wealth creation as well as referring to precious metals as an investment class.
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The bank of palms creates a quiet backdrop for conversations about financial freedom and the lifestyle options it can bring forth.
Spring water fountains share the subtle yet unmistakable message that you should have multiple sources of income.
Hanging Egg Chairs are free-standing and are the ultimate symbol of freedom. Plus, when it gets to finances, you shouldn't put all your eggs in one basket.
This artwork says it all: gain financial freedom and you'll be able to escape what has been holding you back from having an epic life.
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The Bonsai signifies that Susan's programs are about sustainability and planning for the long term. It's not a quick- fix get-rich program.
Two doors lead to investment experiences. The first provides a glimpse into the future, whereas the second leads to a suite of private investment workrooms. Here clients use interactive tools to immerse themselves in compiling balanced investment portfolios.
The mural transports you to tropical beaches where you can dip your toes into the warm turquoise waters while your money is working for you. Financial freedom allows you to work from anywhere and be anywhere, because you have choices.
This area is where Susan meets with clients and hosts her group sessions. A large gilded frame provides a blank screen on which to project analyses of topics under discussion. The golden frame is a gentle reminder that these discussions take place within the framework of wealth creation.
The triangular basis of the client work tables is a nod to the concept of an investment pyramid as a risk management tool. A round glass tabletop completes the table, suggesting that whatever coins you're gathering, it's imperative to keep an eye on your portfolio composition.
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