Have you ever received a "Wish you were here" postcard?
Stamps usually hint at distant experiences, but what if they became the experience itself?
The French Post Office has unveiled an innovative stamp series that turns the humble postage stamp into a sensory journey.
For just €1.96, this stamp features the iconic French baguette, complete with a blue and red ribbon. Scratch it, and it releases the comforting aroma of freshly baked bread.
This stamp does more than carry mail—it's a celebration of French gastronomy, elevating a functional product to being an engaging experience.
The more this happens, the more the consumer expects it. And as consumer expectations evolve, businesses must innovate to transform their offerings into memorable experiences.
Can you envision your products or services as an experience?
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